Finding a Job Using the Net to Your Advantage
Friday, December 18th, 2009The Internet offers huge opportunities for a job seeker, but also presents several potential challenges. It also adds great complexities, and a lot more things to think about…and be mindful of.
Job hunting needs to be thought of as a personal, extremely targeted marketing operation where you are the product. Your resume is an ad. Your extended network of contacts is your lead generating machine.
So where does the net fit in? At AA-Careers, we just posted a job on a popular job board and got more than 650 responses in a calendar week. For one position. That’s increased job hunting competition.
Had the right person contacted us before we posted the ad, they could have gotten the job prior to getting all that competition. How? By knowing an employee at our company who became aware of the job prior to posting. Everyone knew of the job for at least 8 days before it was posted. Who in your network might know of a job that’s coming available soon?
Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily removed with a swift triage process. How? The same way any manager would. By passing over resumes where the objective didn’t match our job posting. By eliminating prospects whose cover letters gave us causes not to hire them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by rejecting candidates who didn’t trouble to spell check their cover letter and/or resume.
So the great news is that job sites give you a sense of what companies are hiring, and for what kinds of positions. But once those positions are posted, the competition is intense. You can still compete, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.
Another potential problem to be aware of is how quickly you can be checked out on the net. As we Googled several job hunters, we ran into some Facebook comments that were in questionable taste. Nothing insane, but enough to sway our thoughts about who to employ.
AA-Careers provides a all-inclusive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!

