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There are a few techniques required to use a watermark pad i.e. watermarking, embossing, chalking. As the first step involved is watermarking, you require a few things to make it and they are a Watermark pad, colored cardstock and stamp. You just stamp your image on the cardstock and it appears two times darker than the color of the cardstock. It helps shadowing of stamped images.

Embossing is the next technique that requires

a) Stamp

b) Cardstock or paper

c) Embossing powder

d) Heat gun.

Your image that has been stamped should be loaded to the watermark pad and sprayed with embossing powder. The excessive embossing powder should be placed back in jars. Provide heat to the image so that the powder turns liquid. After it has cooled down, you will see a raised image of yourself.

The last step that needs to be carried out is the chalking which can be done in three different ways. As per the first technique, load the stamp into a watermark pad and then apply it to a paper. Then smudge it with a chalk so that the image looks darker. The second method involves smearing the chalk on a piece of paper first and then loading the stamp and applying it to a chalk. The third technique makes the crevices of the words look darker. The entire surface should be covered using a metal tag with the watermark substances. This watermark is then covered with a black chalk. Using an eye shadow the surface is made darker.

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Hair, though often overlooked, plays an important role in our lives. Upon meeting someone, one of the first things you notice is their hair. Before a social engagement, our hair is one of the things we spend the most time on getting to look a certain way. Those affected by hair loss become aware of how important hair is in our social lives quickly. That is why hair loss provokes not only feelings of cosmetic concern, but also may provoke a loss of self-esteem and even identity problems.

Hair Loss, also referred to as balding, is caused by a variety of factors, the most important being heredity. Hair loss runs in the family and is not curable though someday, gene manipulation may lead scientists to a cure. Men with a genetic predisposition to hair loss have areas on their scalp that are especially sensitive to male sex hormones. As men age, these areas and the hair follicles that reside there suffer from a biological imbalance caused by a male hormone called DHT. Slowly, over a period of years, follicles wither and hair becomes thinner and shorter until it can’t be seen at all.

Though not curable yet, hair loss in the form of androgenetic alopecia (male and female pattern baldness described above) can be treated in various surgical and non-surgical ways. Shampoos like Rogaine work by stimulating the growth of hair, thus counteracting the effects of excessive hair loss. Pills like Propecia are DHT inhibitors, which help keep DHT levels normal so follicles are not flooded with it. There are a variety of other treatment options like transplant surgery, which involves taking follicles from the sides and back of the scalp that are not sensitive to hormones that cause hair loss and redistributing them to balding areas.

Hairloss Info provides detailed information about the cause of male and hair loss, as well as products, treatments, remedies, and more. Hairloss Info is the sister site of Snoring Web.

The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?

Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.

If your ad results are disappointing, here are the key things to look at:

1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!!

2) Audience Are you reaching the people who make the buying decision for your product or service? Many big ticket sales involve buying teams or multiple layers within an organization. Are you reaching everyone you need to?

3) Vehicles Are you in the best publications (or radio time slots, TV programs, whatever)to reach your audience with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles.

4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they’re interested, and b) People retain about 10% of the messages they’re exposed to each day. So for a communication program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.)

5) Attention Does your ad have stopping power? Will the intended audience take the time to look? This usually requires the synergy of an arresting visual and a powerful headline.

6) Objectives Are you asking advertising to do what it’s good at? Generating inquiries and creating awareness are reasonable ad objectives. But don’t expect advertising to SELL a product. Good ads set up opportunities to sell. Your sales channel will need to close the deal.

7) Measuring results Do you really know what your advertising is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your advertising program to generate inquiries, measurement that looks at inquiry quantity and quality should be built into your program.

Sound intimidating? Communication is important to any business but it’s complicated. Fortunately there are experienced consultants and agencies who can help you.

©Copyright 2005 Clairvoyant Communications, Inc.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly e-newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (claire@claircomm.com)

I recently led a series of intro calls for a book-writing program I’m leading at CoachVille.

Most people who showed up on the calls had been thinking about writing their book for a year or so. Not a surprise.

I was surprised, however, to discover how many people on the calls had started thinking about writing their book five or six years ago … but still hadn’t done it. Wow.

So … what’s getting in the way?

Could be just about anything. Creative block. Fear. Lack of knowledge, or information. Procrastination. No support. Time management (or lack thereof!). Other priorities. Lack of confidence. Maybe all of these…

In thinking about it, one word kept coming up for me: overwhelm.

For almost anyone setting out to write a book … or create an information product … the sheer size of the task can be very overwhelming.

And when overwhelm hits, we generally can’t get started.

One suggestion that often works? Tackle a smaller project that feels comfortable, and do-able.

Less can be more

Instead of writing a book … or workbook, or e-book, or teleclass series … how about writing just one article?

You could start by choosing an article topic that you’re already very familiar with.

For example, what’s your book going to be about? What’s the general topic, or your particular slant on that subject?

Once you’ve decided on the general direction you’ll be heading, look for an article format that’s comfortable for you – and will work well with your topic.

Article formats that work

Back to my book-writing program for a moment.

Let’s say that I’m thinking about writing a ‘how-to’ book for first-time authors that would support my program at CoachVille.

Yep, that would be a big project.

But instead of ‘facing’ the whole book, I could start with one article.

Here are several different formats I might consider for my article (along with some ideas for titles that came to mind):

or combine more than one

It’s really quite easy, once you’ve got the ’skeleton’ to hang your information on. So just get writing!

Now what?

Okay, you’ve got your article. How the heck does that help you write your book?

Ah, many ways….

- First, the article got you writing, and that’s a very good thing

- Perhaps your article will become a chapter in your book

- You could use your article for advance publicity, to get people interested in your upcoming book

- If you enjoyed working with it, you might use the same article format (how to, DOs and DON’Ts, etc.) as the format – or underlying structure – for your book

So … why not give it a try?

And when your article’s finished, get it out there! Include it in your newsletter, submit it to a magazine, or submit it to your favorite article distribution site.

Best-selling author Kathy Gulrich helps clients get from idea, to action, to results – more quickly, and more easily. Clients love her direct, no-nonsense approach – and her gentle insistence on great results.

In a nutshell? Kathy is all about taking action – and getting exceptional results. If you’ve got an interesting project in the works (or almost in the works…), give Kathy a call.

Or check out an upcoming teleclass – or pick up a free worksheet – at Kathy’s website, http://www.smARTbusinessCoaching.com

In Genesis God tests Abraham’s faith by telling him to offer up his son Isaac as a sacrifice (Gen 22:1-19). Abraham was faithful and God intervened at the last moment. This is a story most of us are familiar with and you might have noticed a similarity between this event and what God does through His own Son in the New Testament. In both events a father is offering up his only son as a sacrifice for others. Casually reading the Genesis account you might have thought that the stories stop being similar when God spares Isaac, after-all Jesus did allow Himself to be a sacrifice for us, but the similarities do go on just a bit further. Let’s take a close look at Genesis 22:19 which occurs at the end of the event…

“Then Abraham returned to his servants, and they set off together for Beersheba. And Abraham stayed in Beersheba.” (Gen 22:19) (NIV)

Where’s Isaac? Obviously he was there, where else would he go? So if he was there why was he not mentioned? He was mentioned as they were going up the mountain, so what’s different now?

In fact we are not told what Isaac is doing after this event for two whole chapters. Let’s see what he is doing the next time we are told about him…

“Now Isaac had come from Beer Lahai Roi, for he was living in Negev. He went out to the field one day to meditate, and as he looked up, he saw camels approaching. Rebekah also looked up and saw Isaac”…

…”Isaac brought her into the tent of his mother Sarah and he married Rebekah.” (Gen 24:62-64, 67) (NIV)

So the next time we “see” Isaac in the Bible is when he is receiving his bride, which his father’s servant found for him. Now, this is very subtle but this exactly what is occurring right now. Jesus has left earth, His Father’s servant (the Holy Spirit) is retrieving His bride, and we will not see Him again until He receives us as His bride.

Have you received Jesus in your heart as your Lord?

Richard is the managing author of DiscoverGodsWord.com, a non-denominational site devoted to helping Christians discover the treasures in God’s word, the Bible. www.DiscoverGodsWord.com

What happens when a Project Manager asks one of his team members “Are you done yet”?

If you’re a seasoned project manager, then the following scenario will sound very familiar. If you’re new at this game, take my word for it: This will happen to you!

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Starring in this article: R.U. Dunyet (a.k.a. Red)

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(Monday)
Red: Are you going to be done for this Friday?
Developer: Oh yeah. I’m actually ahead of schedule.

(Wednesday)
Red: Are we still on track for Friday?
Developer: Yep, no problem.

(Friday morning)
Red: Are you done?
Developer: No, but I should be done today. If might have to stay late, but I don’t see why I couldn’t finish this evening.

(Friday evening)
Red: Are you done?
Developer: No, but like I said this morning, I will work late tonight to complete it.

(Monday)
Red: Are you done?
Developer: Um, no. But I’m very close.

(Wednesday)
Red: Are you done yet?
Developer: I ran into some integration problems because so and so didn’t explain his interface properly. But no worries, he’s going to help me this afternoon integrate it. I’ll let you know when we’re done.

(Friday)
Red: Are you done yet?
Developer: I’m working as fast as I can! Didn’t I say I’d let you know when I’m done!

What Do They Mean by “Almost Done”?

The most popular answer to the “How’s your feature going?” question is “I’m almost done”. But what do developers mean by “almost”? And what about “done”?

I’ve had developers tell me that they were done when they had in fact not even committed their code to the source repository. When I asked them what they meant by done, they replied their code worked on their machine. Sure, they had not committed their code, integrated their feature, installed it on the daily build or developed unit tests yet, but that’s something you do after you’re done, right? Wrong!

Lesson Learned

Don’t ask vague questions like “Are you done yet” and then walk away. Drill the developer for more details. Ask for specific deliverables like software requirements specifications (SRS), a feature demo, results from unit tests, or even better, have one of your testers write a test case build on the SRS and have him execute it against the daily build. If the test case does not pass, the feature is not done!

Don’t be a pest. There are developers that have proven time and time again they will develop features on time and according to specs, and there’s no need to annoy them. But let everyone know that you want an accurate report on everyone’s status, and do what’s necessary to get it.

Luc Richard is professional speaker and author with over 10 years of experience managing the development of software applications. He can be reached via The Project Mangler (http://www.projectmangler.com).